Leigh Marriner — 14 February 2010
It’s no secret that online social networking is growing rapidly. But did Twitter and Facebook spring up from nothing, like Athena bursting fully formed from Zeus’ brow? Or are there general social trends which helped birth social media?
Stephen Palacios — 1 February 2010
With the launch of the AOL Hispanic Cyberstudy this week, we are reminded of several important ideas that relate to serving ethnic consumers. One of these is the persistent belief in old notions regarding the Hispanic market. These worn assumptions are not only no longer valid, but the fact that many marketers still tout them is undermining numerous growth opportunities for companies. Let's take a look at just three of these...
Kelli Peterson — 27 January 2010
Last week Royal Caribbean cruise lines made the decision to continue the journey of the Celebrity Solstice through the beach town of Labadee, Haiti with all 200 passengers on board. The fact that the beach town is just 60 miles from the destroyed capital of Port-au-Prince where global rescue teams were scrambling to bring relief and aid to those hundreds of thousands that did not lay dead under the rubble, seemed to make no difference to those either on the ship or those making the decision.
Kelli Peterson — 26 January 2010
Last week Bill Gates entered the digital publishing world by establishing the Gates Notes - an online evolution of his now annual January letter sharing his thoughts and learnings on the progress of the issues central to the Bill and Melinda Gates Foundation. It’s interesting and symbolic that the next chapter of his life story would include an “open source” platform for sharing IP on social innovation.
Leigh Marriner — 24 January 2010
Google's Android operating system generated 27 percent of mobile ad requests from U.S. smartphones in Q4, according to mobile advertising network AdMob's Mobile Metrics Report for December 2009. Apple's iPhone yielded 54 percent of U.S. smartphone requests in the previous quarter.
One of my co-workers at Cheskin Added Value said, “Thinking about Google’s biz strategy, it makes sense to put out phones not for the sake of selling hardware or truly innovating in the mobile OS space, but for the sake of generating more traffic to their search engine, the cash cow.”
Lee Shupp — 20 January 2010
Virgin America has succeeded in redefining the flying experience for me. This is no mean feat, as airlines have to work within many constraints like FAA regulations, safety considerations, and limited space. But constraints can actually spark creativity, and Virgin has managed to be creative in just the right ways for me. Why am I such a fan of Virgin America?
© 2010 Cheskin Added Value